Insight From an Insider
There's no shortage of companies offering media training, but none offer the expertise and experience of 4-time Emmy Award winning journalist Leyna Nguyen. In over 25 years as an on-air newscaster for CBS and NBC Affiliates, she has interviewed people from U.S. presidents, to celebrities, convicted killers, CEOs, athletes, doctors, and everyone in between. Leyna has trained Los Angeles law enforcement on how to deal with the media and is now extending that opportunity to other public and private entities. She brings relevant knowledge and experience in an ever-changing landscape to help you navigate the media. How you present yourself, your company, and your message, affects every aspect of your success.
Leyna Nguyen, On-Camera
Leyna Nguyen is a five-time Emmy Award-winning journalist with over 25 years of TV broadcasting experience. A familiar face and household name in Los Angeles, Leyna made broadcast history by becoming the first newscaster ever to anchor the news on two stations in the same market, with the unprecedented Viacom-owned duopoly of KCBS and KCAL-TV. She started her television career in Augusta, GA, and worked for the leading NBC affiliate in Sacramento before coming to Los Angeles. Leyna has done everything from producing shows to field reporting and anchoring. She's also worked on documentaries, in radio and on stage, and is experienced in shooting and editing.
When Hollywood needs authenticity in portraying journalists, they turn to Leyna! She's appeared in over 35 television shows and movies such as NCIS, Supergirl, The District, Austin Powers, and Teenage Mutant Ninja Turtles.
Born in Vietnam, she and her family came to the United States in 1975 and resettled in Minnesota which explains why she's a Viking fan.
She earned a degree in Mass Communications with an emphasis in broadcasting from Webster University in St. Louis, has teaching experience, and can karaoke like nobody's business!
Leyna Nguyen, Off-Camera
When she's not in front of the camera, Leyna is busy helping children and families through her volunteer work for a number of charities including her own non-profit, Love Across the Ocean (LATO) Her foundation helps build and send children to school, as well as provides humanitarian relief in times of crisis across the world. A portion of proceeds from LeynaNguyenTV goes to charity. Leyna is also experienced in event-planning and helps other non-profits raise money for their worthwhile causes. With a love for language and helping people, Leyna is currently working on teaching English pronunciation and recently started a YouTube Channel to make it more accessible.
Honors and Awards
2021: Emmy Award: Props in a Minute: Election2020
2021: Los Angeles Press Club SoCal Journalism Award Nomination: Best Anchor
2017: Emmy Nomination: Best Newscast
2016: Emmy Award: Best Newscast
2015: AREAA Humanitarian of the Year
2011: CA State Legislature Woman of the Year
2011: Johnny Carson Good works Award & grant
2007: Emmy Award: Special Olympics
2007: Emmy Award: Heal the Bay
2005: Emmy Nomination: Special Olympics
2004: Emmy Award: Heal the Bay
2003: Emmy Nomination: Best Feature Reporter
2000: 25 Most Influential Vietnamese-Americans Worldwide :
2000: Nomination: Heart Baby
2000: Outstanding Service to the Public Award: LA County
1997: American Lung Association Award: Bone Marrow Donor
1997: Founder: Love Across the Ocean, non-profit foundation
1996: YWCA Woman of the Year
1995: Emmy Nomination: Vietnam - The Journey Back Special Prog
1995: RTNDA Award: Vietnam-The Journey Back - Best News Special
1994: Society of Professional Journalists Award: Gang Special
1987: Miss Asia America
Communicating effectively through the media is a learned skill!
- Be comfortable in front of the camera. Body language counts. Look and sound confident!
- Develop an effective message and deliver it in a way that will make the edit.
- Avoid pitfalls that get you into trouble. Never say "no comment." There's no such thing as "off the record."
- Master "block and bridge" techniques that take you from being asked a question you can't or don't want to answer to getting the message you want conveyed.
- Learn industry secrets that will help you navigate the media: when are they allowed to use "undercover video;" when are they required to get permission to shoot; how to properly or legally refuse an interview.
- Learn how to deal with citizen journalists and social media impact.
- Learn how to pitch your story and get coverage